The strategy behind every decision

Define your company, competitors, personas, and positioning once. Every campaign, experiment, and AI recommendation in SessionSight pulls from that foundation.

Build your strategy See the platform

AI Strategy in SessionSight documents your company, competitors, personas, and positioning in one place, then feeds every campaign, experiment, and recommendation in the platform from that single source.

AI strategy overview for your company

Point SessionSight at your site. It reads the content, drafts your business profile, target persona, positioning, and competitor landscape, then hands you a workspace to refine what matters. Watch it happen.

Waiting to scan your site...

Define your competitors

Track the tools buyers actually compare you to. Tag each by threat level, relationship type, and feature overlap, so every positioning decision has context. AI suggests direct and indirect competitors based on your category.

Company Competitors Personas Positioning
+ Add Competitor
Name Tagline Threat Relationship Features
Hotjar https://www.hotjar.com
"Understand how users behave on your..." HIGH Direct 6
FullStory https://www.fullstory.com
"The digital experience intelligence plat..." MEDIUM Direct 6

Understand who your target personas are

See every persona at a glance

Start with a clean table of everyone you sell to. Roles, traits, and goals side by side, so you can compare and prioritize without clicking around.

Company Competitors Personas Positioning
+ Add Persona
Name Role Traits Goals
Sarah the PM Growth-focused PM at a mid...
Product Manager
Data-driven Conversion-focused Time-constrained
3
Dev Dan Implements UI changes and...
Senior Frontend Developer
Technical Efficiency-focused SDK-user
3
Marketing Maria Runs landing pages and cam...
Head of Marketing
Campaign-driven ROI-focused Data-curious
3

Drill into any persona for the full picture

Click into a persona for goals, pain points, buying triggers, objections, decision criteria, and success metrics. All AI-drafted from your data, all editable.

Strategy › Personas › Sarah the PM

Sarah the PM

Product Manager DECISION MAKER

Growth-focused PM at a mid-stage startup. Needs to understand where users drop off and why. Reports to VP Product.

Goals 3
Pain Points 3
Objections 3
Added Apr 20, 2026
Overview Messaging Configure

Goals

  • Increase trial-to-paid conversion by 20%
  • Reduce onboarding drop-off
  • Build data-backed case for feature prioritization

Pain Points

  • Too many analytics tools with fragmented data
  • Hard to connect qualitative and quantitative insights
  • Engineering bottleneck for instrumentation

Buying Triggers

  • Missed conversion target for the quarter
  • Board asking for better user behavior data
  • New competitor launched with better UX

Common Objections

  • We already use Mixpanel for analytics
  • Engineering does not have bandwidth for another SDK
  • How is this different from what we have?

Define your marketing positioning with AI-assisted accuracy

Capture the messaging points that make your product distinct. Differentiators, value props, and messaging hooks, drafted by AI from your company and competitor data, then tightened by you. Per-persona messaging lives on each persona's detail page.

Company Competitors Personas Positioning
+ Add Positioning
Title Description Category
One vendor, not five Replace your session recording tool, heatmap tool,... DIFFERENTIATOR
Setup in under 5 minutes One line of code to install. No configuration, no dat... DIFFERENTIATOR
Transparent, predictable pricing Pay per session, not per seat. No surprise invoices... VALUE PROP
Privacy-conscious by design Automatic PII masking, configurable recording rule... VALUE PROP
See exactly what your users see Pixel-perfect session replay lets you walk in your u... MESSAGING
From insight to action Connect the dots between what users do and why... MESSAGING

Per-persona messaging can be added on each persona's detail page.

Strategy you can actually use

Every campaign, experiment, and AI suggestion in SessionSight pulls from the foundation you build here.

Build your strategy
Keep exploring

Three more tools worth a look.

Session Replays

Watch the exact moment things went wrong.

Heatmaps

See where attention actually goes.

Funnels

Find the step where you're losing people.