The Mark
The diamond mark is the primary symbol for SessionSight. Three interlocking chevrons represent the flow from data to insight to action.
Purple 
White on Purple Clear space
Maintain clear space around the mark equal to at least half the width of the mark. Do not crowd it with other elements.
Color variants
The mark comes in two approved variants: Signal Purple on light backgrounds, and white on a Deep Purple or Signal Purple background for avatars, icons, and compact contexts. Do not use any other color combinations.
Do not
Distort or stretch
Reduce opacity
Use unapproved colors
Rotate the mark
Logotype
The logotype is the "SessionSight" wordmark. Use it when the brand name needs to stand alone without the mark.
White 
Dark Lockup
The lockup combines the mark and the logotype. This is the preferred format for most use cases.
White 
Dark Preferred usage
Use the white lockup on dark or purple backgrounds, and the dark lockup on light backgrounds. The mark always retains its Signal Purple and Deep Purple tones on light backgrounds, and renders in white on dark backgrounds.
Colors
The SessionSight palette is built around two purples. Signal Purple is the primary accent. Deep Purple is used for depth and emphasis.
Naming
Consistent naming reinforces the brand. Follow these conventions whenever referencing SessionSight.