Track signups and revenue
Set a target, watch progress, and learn whether your week actually moved the needle or just felt productive.
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The question Goals answer is: Is what I’m doing actually working?
Pick the type, then the period
Each goal has two settings.
Type is one of two:
- Count for things that happened (signups, demo bookings, quantity of items bought).
- Revenue for dollars (every increment passes an
amountand the dashboard sums it).
Pick what you’d actually celebrate. Type is locked at creation.
Period is your timeline choice: Daily, Weekly, Monthly, Quarterly, or Yearly. Solo founders mostly want Weekly. Long enough to smooth out a slow Sunday, short enough to find out fast when something’s off.
Why use goals at all?
Three things a goal does that a raw dashboard number doesn’t.
A target turns a number into a verdict. “47 signups” is just a number. “47 of 80 by Friday” tells you whether to keep going or try something else. Without a target, you’ll quietly convince yourself the week was fine. That’s how four months disappear.
Trend tells you direction. Up vs the previous period means whatever you changed last week probably worked. Down means it didn’t, no matter how productive the week felt. The dashboard does the comparison for you so you don’t have to remember last week’s number.
Contributors close the loop. Below the ring, each goal page lists top campaigns by lifetime conversions, top referrers from the last 30 days, and top landing pages from the last 30 days. That’s the hint about which of the four things you shipped this week actually moved the number, so you know what to do more of.
A target that’s always green stops being information. A target that’s always red is just discouraging. The right target is the number you’d be proud to hit and slightly nervous about. You’ll know within two weeks whether you set it right.